Monthly Archives

August 2016

Silver Line Films Announces New Film “Take 2 For Faith”

By | Local NewsWIRE

Silver Line Films Announces New Film “Take 2 For Faith”

(SAVANNAH, GA) Silver Line Films, LLC has announced it is set to begin production of a new independent feature film, “Take 2 For Faith,” an inspirational drama starring Patrick Muldoon, Deana Carter, Nia Sioux, Dallas Lovato, Aaron O’Connell and Joel Rush; and directed by Nancy Criss. Janelle Arthur, Top 5 finalist on American Idol and 16 time Grand Ole Opry performer, will be portraying the lead role of Faith Winters in the film.

Written by Jason Usry and Kenneth Lemm and produced by Savannahian Chris Helton with Gabrielle Evans Fields, “Take 2 For Faith” is the inspiring story of a Nashville country music legend who seeks refuge in her rural Texas hometown following a public fall from grace.

But the homecoming is bittersweet. She must balance the career she left in Nashville and the disruption her presence brings to her small town with unexpected emotions as she rediscovers her high school sweetheart and turns to a local pastor for insight.

Casting for additional roles, coordinated by Gabrielle Evans Casting, will get underway on Tuesday, Aug. 15, in Austin, Texas. Production is scheduled to begin on Thursday, Aug. 25, in Smithville, Texas.

Patrick Muldoon, who originated the role of Austin Reed on the daytime drama, “Days of Our Lives,” will portray Seth Ingram in the film while multiple Grammy-nominated singer/songwriter Deana Carter has been cast in the role of Liz Winters. Carter is perhaps best known for her hit songs “Did I Shave My Legs For This?” and “Strawberry Wine.”

Nia Sioux, who has just completed a six-week run in the Off-Broadway musical “Trip Of Love” and who has delighted television audiences for six seasons on the popular series, “Dance Moms,” will portray Zoe Whitfield. This is the first feature-length film for the 15-year-old dance sensation who has attracted 3.6 million followers to her @niasioux Instagram page and twitter feed. Nia’s role will be an opportunity as well to show off her singing ability.

Dallas Lovato, who appeared in “The Helpers” (2013) and provided the voice of Wendy in the 2011 animated film “Snowflake, the White Gorilla,” will play Jennie Sharp. Lovato is the older sister of star actress and singer Demi Lovato.

Aaron O’Connell, who starred in the 2015 movie, “12 Gifts of Christmas,” will portray Gavin Whitfield. O’Connell is best known for his role in Tyler Perry’s “Haves and Have Nots.” Joel Rush, who appeared in “If Loving You Is Wrong” (2014) and “Love or Whatever” (2012), will play Cameron.

The film’s director, Nancy Criss, has produced and directed numerous award winning films including, “A Horse for Summer,” “Deadly Sanctuary” and “The Sparrows Nesting.”

The film’s scheduled release date is on or about March 1, 2017. For more information, visit

For more information on Silver Line Films, visit

Take 2 For Faith


Silver Line Films is a Georgia-based film production company. Their focus is on low to medium budget films with varying genres including family and faith-based films, drama action and suspense. For more information on Silver Line Films, visit

Silver Line Films, LLC

Marjorie Young
Carriage Trade PR, Inc.



By | Local NewsWIRE

Local headlines distributed each Monday morning  on Carriage Trade PR’s Local NewsWIRE.

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(SAVANNAH, GA) JCB of Georgia is pleased to announce the launch of a newly designed website, for its sub-company, Gridiron, LLC, an authorized dealer for JCB, Massey Ferguson, and SCAG Power Equipment. Designed by Speros, a full-service technology company headquartered in Savannah, the site features one-stop shop for construction, form and landscaping parts, attachments, and equipment needs. For more information, visit


(SAVANNAH, GA) Felder & Associates used 3D drawings to design a multistory building, One West Park, near Forsyth Park. These drawings allow designers and developers to look at every aspect of the building with one touch, even down to the material details.  Construction began in July and the new structure is supposed to be done next year. Interview with Ryan Claus:


(SAVANNAH, GA) Bass Pro Shops announces the annual Fall Hunting Classic will be held Aug. 12-28 at the Savannah Mall. This event will kick off hunting season with free workshops for all attendees. There will also be a women’s workshop on Saturday, Aug. 20 at 3:00 p.m. The program for the workshop is specifically targeted to women hunters and those ladies interested in learning about the hunting experience. Featured speakers will be Georgia Department of Natural Resources officer Kate Hargrove, and outdoor enthusiasts and Deaux Girl Pro staff members Jean Ellen and Misty Lou. Andy Taylor a local hunter and Hunter Education Instructor will host the event. To learn more and find a list of all workshops and events visit:


(SAVANNAH, GA) Park Place Outreach is pleased to announce Jennifer Widincamp as the organization’s secretary on the board of directors. Widincamp’s main duties will include budgeting for the organization and financial review. She received her Bachelors Degree in Finance from Georgia State University and her Bachelors in Accounting from Auburn University. To learn more visit


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(SAVANNAH, GA) Enmarket is pleased to announce that Paul Moody has joined the Savannah-based company of convenience stores as Vice President. Moody will provide oversight of store operations and lead the branding change already in progress at enmarket’s 61 locations in Georgia, South Carolina, and North Carolina. For more information, visit


(Savannah, GA) Air Therm Company, Inc., of Savannah, is pleased to announce that Beth Bock has joined its team of heating, ventilating and air conditioning professionals as customer service manager. Bock will be responsible for ensuring a satisfactory experience for customers. For more information, visit


(SAVANNAH, GA) Carriage Trade Public Relations™ and Cecilia Russo Marketing announce fall 2016 intern, Brooke Sheeler. Sheeler’s responsibilities include media relations, writing and distributing press releases, SEO, researching keywords, social media management, and community relations. She is a recent graduate of Slippery Rock University with a B.S in public relations and a minor in business administration. She will be furthering her studies while working with CTPR and CRM with a master’s in Integrated Marketing and Communications. For more information, visit


(SAVANNAH, GA) The Lowcountry Down Syndrome Society (LDSS) is pleased to announce the launch of a newly redesigned website. Featuring mobile-friendly functionality and quick and easy access to essential information, the new website will be instrumental in furthering the organization’s mission to benefit people with Down Syndrome and their families. For more information and to view the website, visit


(SAVANNAH, GA) Chantel Nicole Lewis Cummings has been selected to receive 1 of the 100 UNCF stem scholarships. These opportunities are awarded out by the United Negro College Fund. They comprise of an award package of $25,000 that includes scholarships and a stipend for STEM internships over five years. To learn more about the program visit:


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(THE BOWEN LAW GROUP) The Bowen Law Group is no stranger to the constantly growing entertainment industry. They have experience helping producers, directors, talent, writers and other creative professionals dealing with issues including financing, production, and licensing, location releases, and labor and union counsel. For more information, visit


(SAVANNAH) The most recent blog post in the #ProjectPositivity series by Melissa Gratias features a story on Veronic DiPippo. She is an award-winning actress and producer and gives insight on “10 secrets to success in the entertainment industry.” Learn more about the success of DiPippo and the #ProjectPositivity series, click here:


(SAVANNAH, GA) The board of Public Education and Committee meeting will be held on Monday, August 15 at the district’s central office at 8:30 a.m. The address is 208 Bull Street, Savannah, GA, 31401. To learn more about the Savannah-Chatham County Public School System, visit:


(DEWITT TILTON GROUP) Dewitt Tilton Group understands the difficult tasks of determining what kind of office space is best needed for a business or organization.  A few questions to consider: Is the space close to work sites? Does it need to be easily accessible to the interstate? Do you need front door parking or is garage parking acceptable? Etc. For more considerations, visit


(SAVANNAH, GA) The Coastal Celebrities were announced for the DASH challenge. This team scavenger hunt is a fundraiser for the Kingfisher Discovery Center. The official kick-off will take place at Cotton and Rye starting at 5:30 on Wednesday, August 17. To see all celebrities, go to


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(SAVANNAH, GA) The Savannah-Chatham County Public School System will hold its board of public education and academic excellence meeting on Wednesday, August 17, at 4:00 p.m. The meeting will take place at East Broad K-8 School – Parent Center, 400 East Broad Street in Savannah, GA. For more information, visit


(SAVANNAH, GA) Last year Goodwill of Southeast Georgia placed 1,401 people with disabilities and other barriers to employment; helping them gain a better quality of life. In need of a job or career change? Know someone who is? Visit:


(SAVANNAH, GA)  Savannah Yoga will have Open Air Yoga at Ships of the Sea Museum, North Garden with Kelley Boyd on Sunday, August 28 at 10:00 am – 11:30 am. Join Kelley in an all levels yoga class in the North Garden of the Ships of the Sea Maritime Museum.   Expect fun, music, nature and community. This event will be held rain or shine in the large beautiful covered outdoor space. Rain will be no issue. Bring a yoga mat, water and a towel. Mats will not be provided.  Full details at


(SAVANNAH, GA) Savannah businesses use Pokémon to get attention; entrepreneurs invest in the game to convert the curious into customers. Read more at


(SAVANNAH, GA) The Business Launchpad workshop will give knowledge and insight to those who want to start a business in the Savannah area. Led by experienced SCORE business mentors, attendees will learn every aspect to starting a business from overall concept to a solid business plan. The event will be held on Saturday, Sept. 10 from 9 a.m. to 3:30 p.m. at Savannah SCORE, located at 111 E. Liberty Street, Savannah, GA. The cost to attend is $30, but space is limited. For more information, call (912) 652-4335.


(SAVANNAH, GA) The Community Intercessors, a group of Savannah churches, will hold a community event, “Savannah United in Prayer,” on Sunday, Sept. 11, at the band shell in Forsyth Park from 4 p.m. to 6 p.m. The public, along with several Savannah-area churches and community members, is invited to gather for a time of group reflection and prayer. For more information visit:


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(SAVANNAH, GA) The 100 Women in Savannah group needs your support to help raise money for local nonprofit organizations. They meet four times a year for one hour to learn about organizations that need funding assistance. The cost is $100/member each quarter, which goes straight to the selected charities. To learn more, contact Linda Drake at (912) 897-3936 or visit


(SAVANNAH, GA) Leadership Southeast Georgia, a leadership development program for professionals across 10 counties, is calling for nominations for the 2017 course. The deadline to nominate is Monday, August 15. Applicants may be nominated by Leadership Southeast Georgia alumni, leaders in the region or they may self-nominate. Residents of Bryan, Bulloch, Camden, Chatham, Effingham, Glynn, Liberty, Long, McIntosh and Screven counties are eligible for consideration. Nominations can be made on the Leadership Southeast Georgia website (


(SAVANNAH, GA) The Butler Presbyterian Church will be hosting it’s third wellness workshop on Thursday, Sept. 8, at 6:00 p.m. This is the third out of the four-part series, Dr. Lakeia M. Manor will teach how the body is a self-regulating, self-healing organism and how to improve your quality of life. It is located at 603 Victory Drive, Savannah, GA 31405. For more information and to reserve your seat, please call the church office at 912-236-7747.


(SAVANNAH, GA) The Savannah Magazine presents the “Best of Savannah” party, themed “Havannah Nights”, to be on Thursday, September 22 from 7 p.m. to 9:30 p.m at The Westin Savannah Harbor Golf Resort & Spa, 1 Resort Drive. Get tickets at


(SAVANNAH, GA) Denise Grabowski will present “10 Ways Buildings Affect Your Mission to Healthy Life” as the third of four lectures in the 2016 Encourage Health Education Series. The lecture will be hosted at the Auditorium of the Savannah Morning News, located at 1375 Chatham Parkway in Savannah on Tuesday, August 30 from 11:30 a.m. to 1 p.m. RSVP at


(SAVANNAH, GA) Friends of Animals of the Coastal Empire, Inc. (FOA) is hosting its 18th Annual Auction, BARKOUT AT THE O-KAT CORRAL, on Saturday, August 27, at Savannah Station, 601 Cohen Street from 7:00 to 11:00 p.m. Tickets are $45.00 per person. Purchase tickets at


(SAVANNAH, GA) 1 Million Cups (1MC), a program of the Kauffman Foundation, is seeking entrepreneurs to share their new business ideas with a weekly audience. Participants receive feedback and exposure with the opportunity to strengthen their idea and gain connections in the Savannah community. 1MC meets every Wednesday at the Creative Coast 9-10a. Apply to present online:


(SAVANNAH, GA) The world’s largest leadership conference, presented by SCORE, will be held September 16 at the Coastal Georgia Center. For more information, visit


(COASTAL PET RESCUE) Felony came to Coastal Pet Rescue after being rescued from being a bait dog. She is so happy to be in a better place now and wants to find a home to call her own. Fill in an application today to meet this sweet lady and add her to your family. For more information, visit

Park Place Outreach Welcomes New Treasurer to Board of Directors

By | Local NewsWIRE

Park Place Outreach Welcomes New Treasurer to Board of Directors

(SAVANNAH, GA) Park Place Outreach Youth Emergency Shelter is pleased to announce the addition of Jennifer Widincamp as the organization’s Treasurer of the Board. Her duties will include budgeting and financial reviews.

Originally from Tyrone, Ga., Widincamp got her Bachelors Degree in Finance from Georgia State University and her Bachelors in Accounting from Auburn University. She and husband Matt have a 6-year-old son, Griffin. Her hobbies are running and spending time with family.

In regards to her new board position, Widincamp said, “I love helping kids and seeing a smile when they know someone cares about them. I’m very excited to work with the Park Place Outreach team and see how I can do my small part to help the big problem of child homelessness.”

All services at Park Place Outreach are provided free, including a safe, secure place to stay along with meals and transportation to and from school. The staff also offers family counseling with follow-up visits after a resident returns home, as well as non-resident services including an after-school tutorial and drop-in center, recreational services and after-care services.

Since opening in 1984, over 6200 at-risk youth have been served by the organization. For more information, visit

Jennifer Widincamp


Park Place Outreach Youth Emergency Shelter, located at 514 E. Henry St., provides support for troubled children and teens in Savannah and the surrounding area. Opened in 1984, the shelter, open 24 hours a day, offers youth, between the ages of 11 and 17, a safe and loving environment. Homeless, abused or runaway teenagers can self-admit themselves into this shelter. The Street Outreach Program team offers mentoring to resident adolescents and provides counseling, clothing and personal care items to teens and young adults up to age 21 that are in need and might not come in to the shelter. Whenever possible, the organization’s goal is to keep kids off the street and reunify families. Park Place Outreach – Youth Emergency Shelter is an equal opportunity provider and employer. With the generous support of local organizations and individuals, the Park Place Outreach Shelter has helped over 6,000 individuals. For more information, please visit or join the group on Facebook (ParkPlace) and Twitter (@parkplaceyes).

Park Place Outreach
Youth Emergency Shelter
514 E. Henry Street
Savannah, GA. 31401
912-234-4048 Fax 912-651-3621

Marjorie Young
Carriage Trade PR, Inc.

Carriage Trade Public Relations and Cecilia Russo Marketing Select Brooke Sheeler as Fall 2016 Intern

By | Local NewsWIRE

(SAVANNAH, GA) Pennsylvania native, Brooke Sheeler has been selected for the fall public relations internship with Carriage Trade Public Relations™, Inc. and Cecilia Russo Marketing, LLC. Sheeler is a May 2016 graduate from Slippery Rock University. She majored in public relations and minored in business administration.

Sheeler’s responsibilities include media relations, writing press releases and awards, search engine optimization, researching keywords, social media management, and community relations.

“We are excited to bring Brooke onto our team with the skills she learned throughout her time at Slippery Rock,” said Marjorie Young, CEO and Founder of Carriage Trade Public Relations™, Inc. “She will gain more insight into Public Relations practices overall and in the Savannah area.”

Throughout her time as an undergraduate student, Sheeler served as the Special Events Chair for her PRSSA chapter, Rock PRoductions. She was also the Public Relations Chair for a club called Up ‘til Dawn. This is an organization that hosts an event from midnight to 6:00 a.m. and raises money for St. Jude Children’s Research Hospital. Slippery Rock raised a total of $16,000 for the hospital in February 2016.

“I am thrilled for this opportunity and can’t wait to start my career,” said Sheeler. “Slippery Rock has given me endless opportunities and I can take those to learn in this internship.”

She will be furthering her studies at West Virginia University with a master’s degree in Integrated Marketing and Communications while simultaneously working with Carriage Trade PR and Cecilia Russo Marketing.

Sheeler is an avid Pittsburgh sports fan. She enjoys spending her free time with friends and traveling to new destinations. Sheeler graduated from Somerset Area Senior High School in 2012 and is the daughter of Robert and Tammy Sheeler.

For more information, visit or

Carriage Trade PR and Cecilia Russo Marketing%2C Brooke Sheeler

Carriage Trade Public Relations, Inc. is celebrating its 21st anniversary in 2016 as Savannah’s premiere reputation management company. Founded in 1995 by Marjorie Young to help businesses increase their visibility in their community and globally online through its trademarked strategy, the REPUTATION MATRIX™ method, the firm also established the first local news wire in Savannah and Augusta, COMMUNITY HEADLINES™, and the online TV show, OPEN FOR BUSINESS®. In 2013, Savannah Morning News named Carriage Trade PR its Small Business of the Year. For more information, visit

‪Cecilia Russo, of Cecilia Russo Marketing, LLC, is an acknowledged marketing professional with a proven record among Savannah’s top-tier non-profit and for profit organizations, businesses and corporations in the areas of fund development, marketing, public relations and event planning. As a native Savannahian, Cecilia’s knowledge and experience give her unique insights into channeling the efforts of volunteers and constituents into effective, mission-driven public relations activities that translate into measurable results. She was voted one of Savannah’s “40 Business Leaders Under 40” by the Savannah Business Report and Journal in 2005. For more information, visit

For more information, contact:

Marjorie Young

CEO of Carriage Trade PR, Inc.

Phone: 912.844.9990


Cecilia Russo
CEO of Cecilia Russo Marketing, LLC
Phone: 912.665.0005


Coastal Celebrity DASH Contestant Information

By | Local NewsWIRE
The kick-off will be at Cotton and Rye starting at 5:30 on August 17th. The scavenger hunt will take place on the Savannah National Wildlife Refuge on October 15th at 10:00 am

The following people were selected to be your fellow Coastal Celebrities for the DASH Challenge:

Dr. Jeff Kenney – Medical Director, Emergency Department, St.Joseph’s Candler
Dr. Rick Shields – Board President, Friends of the Savannah Coastal Wildlife Refuges
Gareth Avant – Project Engineer at McKim & Creed
Dr. Todd Cellini – President, South University
Dr. Patti Adams – Assistant Professor of Pharmaceutical Sciences, South University
J.Tim Blackston – Dean of Academic Affairs and Operations, South University
Matthew Davis – Sr. Financial Analyst at South University
Tricia Howard – Director of Pre-Clinical Education at South University
Julie Wade – The Wade Law Firm / Board Member SCCPSS
Alfred McGuire – Principal, Woodville Tompkins Technical and Career High School SCCPSS
Heather Handy – Principal, Jenkins High School SCPSS
Kurt Hetager – Manager of Communications and Community Engagement SCCPSS
Peter Ulrich – Principal, The STEM Academy SCCPSS
David Feliciano – Chief Data & Accountability Division Officer SCCPSS
Daphanie Williams – Management Services Coordinator – City of Savannah
Nick Deffley – Director, Environmental Services & Sustainability – City of Savannah
Ashley Helmholdt – Environmental Services Coordinator – City of Savannah
Mark Tate – Tate Law Group
Sala Menaya – Organizational Development Administrator – City of Savannah
Dr. Cora Thompson – Asst. Professor/Field & Clinical Experiences Coordinator Savannah State University
Sam Carter – Director of Fitness, Savannah College of Art and Design


Anne Robinson
Development Consultant, Kingfisher Discovery Center

Air Therm Appoints New Customer Service Manager

By | Local NewsWIRE

Beth Bock Joins Savannah heating, ventilating and air conditioning business.

(Savannah, GA) Air Therm Company, Inc., of Savannah, is pleased to announce that Beth Bock has joined its team of heating, ventilating and air conditioning professionals as customer service manager.

“We are very pleased to welcome Beth on board,” said Bill Efird, owner. “She brings a wealth of experience in facilities and property management. Beth will be working closely with our customers to ensure they are satisfied and that any concerns are quickly resolved.”

Bock was previously employed by Lanier Association Management and Gateway Employment & Manufacturing. She is a graduate of Georgia Southern University.

“It is exciting to be part of a team that has been proven over the last 30 years they are not only experts in the field, but they go above and beyond to take care of the customer,” said Bock. “I’m looking forward to being part of this organization.”

A native of Savannah, Bock is a member of First Baptist of the Islands Church and enjoys spending time with her husband, James, and children, Haley & Riley. She also enjoys the beach, traveling, hiking and going to the ballet.

Beth Bock Headshot












Established in 1970, Air Therm Company, Inc., is the leading heating, ventilating and air conditioning (HVAC) company in the Savannah, Ga., area, with an installation and service range extending from Savannah to Rincon, Springfield, Pooler, Richmond Hill, Hinesville, Tybee Island, Skidaway Island, Wilmington Island, Isle of Hope, Dutch Island, Whitemarsh Island, Thunderbolt, Garden City, Bloomingdale, Georgetown, Port Wentworth and Guyton. The award-winning company’s technicians are experts in heating and air service, maintenance agreements, tune-ups, commercial and residential services and replacements. The business also houses a complete sheet metal fabrication shop on site at its 20,000 sq. ft. headquarters, located at 1010 Lynes Ave. in Savannah. For more information, call 912-234-7268, or visit

Beth Bock
Air Therm of Savannah

Marjorie Young
Carriage Trade PR, Inc.

JCB of Georgia Announces New Gridiron Website Created by Speros

By | Local NewsWIRE

(SAVANNAH, GA) JCB of Georgia is pleased to announce the launch of a newly designed website, for its sub-company, Gridiron, LLC. Designed by Speros, a full-service technology company headquartered in Savannah, the site features one-stop shop for construction, farm and landscaping equipment, parts, and attachments. Gridiron is an authorized dealer for Massey Ferguson, SCAG Power Equipment, and Woods Attachments. fully informs the viewer of the wide variety of products and services that Gridiron offers. The new website features quality new and use equipment, strategically sourced aftermarket parts, and information about their rental fleet.

“I chose Speros to design and launch our new website because I have worked with Heather Radtke on two projects in years past. I respect her professionalism and attention to detail,’ said Gayle Humphries, chief financial officer, JCB of Georgia. “Heather introduced me to Lauren Dingus, who showed the same level of professionalism and created a dynamic website with limited resources. I have worked with many web designers in the past and I can honestly say that this has been the smoothest transition of any designer I’ve used in the past.”

Radtke is a vice president at Speros, having been with the firm since 1990. Dingus is the company’s web and graphics designer.

“It was important to develop a site that not only showcases Gridiron’s products and services at a glance but encourages viewers to explore the site to learn about the full scope of what Gridiron can do for them,” said Radtke. “We understand the importance of delivering a mobile-friendly site with easy navigation and a clean, intuitive design, along with an uncomplicated interface capability for clients.”

The new website allows customers to request parts and service for machinery they own, inquire about Gridiron’s rental fleet, and request a demo for any piece of machinery available. Customers can also pay their invoices online, and view active promotions and sales. For more information, visit

Speros Launches Grid Iron Website

Established in 1984, Speros provides technology solutions for businesses, offering telephone systems, IT services, surveillance systems, web design and branding solutions, and cloud computing. Speros team members continually stay updated on leading-edge, certified technologies to maximize solutions and ensure businesses succeed in this fast-paced, technology-driven world. For more information, visit, call 912-354-8900 or email

Lauren Dingus
Web and Graphics Designer

Cecilia Russo
Cecilia Russo Marketing

Marjorie Young
Carriage Trade Public Relations, Inc.

Seven Strategies to Use Pokémon Go to Market Your Local Business written by Cynthia Wright, Director of Communications at Carriage Trade Public Relations™ and Cecilia Russo Marketing

By | Local NewsWIRE

Pokémon Go launched in the US, Australia, and New Zealand in the last two weeks, and has already surpassed Twitter in the number of active users. It is expected to be released in Europe and Asia within a few days, but has taken over Savannah’s streets and squares.

According to StartApp, more than 40 percent of the adults who downloaded the mobile game are older than 25. One in three of those adult users are women. In total, over 10 million android users have already downloaded the game.

The location-based mobile game, developed by Niantic and published by The Pokémon Company, allows users to capture, battle, and train virtual “pocket monsters,” called Pokémon. Using GPS through Google Maps, the game shows these creatures popping up all over town. And stores, restaurants and small businesses can take advantage of this new influx of customers roaming around.

As a Public Relations and Marketing firm, we are always looking for ways to reach audiences in new ways. Pokémon Go is the latest platform that will creatively allow us to reach out to customers. If you are trying to figure out ways your business may benefit from this new technology, consider these seven strategies:

1. Playing Along with Pokémon
To understand how the Pokémon world works, you need to get in the game. Literally. Most businesses have Google accounts for Google+ or Gmail. Creating a Trainer profile will allow you access to the virtual reality. This is vital to see Pokéstops, Gyms and Pokémon.

2. Finding the Pokéstops
Does your business have a Pokéstop right outside? If this game is not at all what you are interested in having around your location, you can ask Niantic to remove the stop from your area. Visit for more information.

If you would like to request a stop be added to your location, visit Adding a stop attracts a lot of foot traffic outside your business. This is ideal for restaurants, coffee shops and retail stores.

3. The Allure of Lures
Pokémon Go players pick up lures normally as items during gameplay, but businesses can purchase Lure Modules to put on the Pokéstop closest to their establishment. Each lure lasts 30 minutes after activation, and costs 99 cents. You can buy up to 8 lure modules at a time. These lure modules attract Pokémon to the specific location, which in turn attracts Poké-trainers. A business could conceivably set a lure every half hour on the hour while it is open. If that is something your business can only do every now and then, consider a “Lure Luncheon” or “Lighting Up Lures Night.”

4. Host a Hunting Party
If your business does not have a Pokéstop nearby, consider hosting a public “Pokémon Go Hunting Expedition.” Have participants gather together at your business’ location for a walk around town. Encourage employees to wear branded shirts and uniforms; this increases your business’ visibility throughout the entire event. The stroll around town can last as long as you wish, but we would recommend no longer than an hour. Finish off the hunt with an after-party back at your business. Hunters can discuss what types of Pokémon they encountered and share tips with each other.

5. Benefiting from Battles
Gym battling is how trainers interact with each other on the game’s interface. If your business is near a gym, this could attract a large crowd to your area. Players working to claim a territory will usually hang around a gym for at least thirty minutes. Reward your customers for their hard work; offer discounts to those patrons who are affiliated with the team who hold ownership of your area gym. If you ask participants to inform your employees when the gym changes team hands, you won’t have to worry about staying updated on who is winning.

6. Staying Social
The game allows you to take photos of Pokémon while you are trying to catch them. If one of your customers catches a rare Pokémon at your location, post a photo of it on your social sites. Other trainers on the hunt will most likely stop by your store to see if they can catch that Poké-prize. Also, announce any of your lure times or hunting parties via Twitter, Instagram, Snapchat, or whatever communication works best for your customers. Tell them the time to stop by and let them know about any specials available. Use hashtags like #pokemongo and #pokemon to get the message out to your potential new customers.

7. Charging Up Customers
This game is particularly brutal on user’s phone batteries. Plug in a powerstrip at your place of business and brand it as a “Pokémon Recharge Location.” Posting this out on social media and signage out front can be a fun and creative way to attract customers through the game.

Even if you are not a part of the Pokémon crazy, using the game to reach customers can be a new tactic in your marketing plan. If you know what you’re doing, you can harness the power of the app to promote your own local business.

Carriage Trade PR

Cynthia Wright is the Director of Communications, collaboratively working with Marjorie Young of Carriage Trade Public Relations™, Inc. and Cecilia Russo of Cecilia Russo Marketing, and specializes in reputation management. For more information, contact Cynthia at

Experience the world’s greatest hunting event at the Bass Pro Shops Fall Hunting Classic

By | Local NewsWIRE

Experience the world’s greatest hunting event at the Bass Pro Shops Fall Hunting Classic
Bass Pro Shops kicks off the fall season with free seminars and events

(SAVANNAH, GA) The Fall Hunting Classic, an annual tradition for millions of hunters and sportsmen across North America, returns to Bass Pro Shops locations throughout the U.S. and Canada this August 12- 28, 2016. The annual event kicks off the fall hunting season with free seminars led by nationally recognized professional hunters and special offers at 77 Bass Pro Shops locations.

“For nearly 30 years now, the Fall Hunting Classic has been a popular and much-anticipated tradition at Bass Pro Shops,” said Jerry Martin, captain of the RedHead Pro Hunting team. “Hunters and other outdoor enthusiasts have attended this free event to learn how they can be more successful in the field while staying safe and comfortable with appropriate clothing and gear. Hunters also love to get a firsthand look at all the latest products.”

Many sportsmen and women look forward to the event all year long. This 17-day event is expected to draw more than 100,000 people to each location.

During the Fall Hunting Classic, nationally recognized professional hunters, local pros and outdoorsmen and women will conduct seminars, answer questions and help hunters make the most of their fall hunting season. (Check local listings: pros, topics, dates and times may vary)**.

Free seminars include:

Saturday, August 20
11 a.m. – Archery Tune-Up: Prepare your gear for the hunt
2 p.m. – Get Close: Scent control and scent products that give you the edge
4 p.m. – Archery Skills: Perfecting your shot and how to play the wind

Sunday, August 21
1 p.m. – Boots 101: Choosing the right footwear for your outing experience
3 p.m. – Knives and Tools Guide: Your hunt from field to freezer

The first 20 seminar attendees each day ages 18 or older will receive a free Bass Pro Shops tumbler.

Other special events include:

Saturday, August 20: Women’s Hunting Workshop at 3 p.m.
Women are invited to a free seminar to learn hunting tips and how-to information on outdoor cooking and more. The first 25 women ages 18 or older will receive a free Bass Pro Shops tumbler.

For the third straight year, a fact-filled Women’s Outdoor Workshop is coming to Savannah. The event is scheduled for Saturday, August 20 at Bass Pro Shops Savannah beginning at 3 p.m. The program for the workshop is specifically targeted to women hunters and those ladies interested in learning about the hunting experience. Featured speakers will be Georgia Department of Natural Resources officer Kate Hargrove, and outdoor enthusiasts and Deaux Girl Pro staff members Jean Ellen and Misty Lou. Andy Taylor a local hunter and Hunter Education Instructor will host the event.

Friday, August 12 through Sunday, August 21: Bow, crossbow and optics trade in.
Hunters with bows, crossbows and optics, including riflescopes, can trade those items in at a participating Bass Pro Shops location. This trade-in event allows hunters to trade in bows, crossbows and optics for a coupon worth up to $100 off the purchase price of a new bow, crossbow or optics (excludes spotting scopes).

Saturday, August 20 through Sunday, August 28: Game camera and hunting boot trade in.
Hunters with game cameras and boots that don’t get a lot of action can trade them in at a participating Bass Pro Shops store during the Fall Hunting Classic. This trade-in event allows hunters to trade in game cameras for a coupon worth up to $100 off the purchase price of a new game camera. Hunters can trade in hunting or rubber boots for a coupon worth up to $40 off the purchase of new hunting boots. The game cameras, boots, bows, crossbows and optics are donated to local nonprofit organizations to help with outdoor education programs.

Saturday, August 27 and Sunday, August 28: Next Generation Weekend
Kids are invited to come to their local Bass Pro Shops Saturday, August 27, and Sunday, August 28, 11 a.m. – 4 p.m. for Bass Pro Shops Next Generation Weekend. This family-friendly, free event includes a free craft, workshop, giveaway, photo download and activities. Check local listings for more information on Next Generation activities.*

It is vitally important that today’s youth get involved in the outdoors so they can become the stewards and conservationists of tomorrow to ensure the maintenance and well-being of our natural resources. Bass Pro Shops is proud to take part in inspiring the next generation of conservationists by providing easy, fun, accessible ways for families to discover and enjoy the outdoors.

Celebrating Sportsmen, America’s Conservation Heroes

The Fall Hunting Classic celebrates the role hunters play in ongoing wildlife conservation efforts. Hunters are the largest contributors to wildlife conservation through the hunting licenses, tags and stamps they buy. Another important source of funding for state wildlife conservation efforts are the excise taxes sportsmen and women pay on firearms, ammunition and archery equipment through the U.S. Fish and Wildlife Service’s Wildlife and Sport Fish Restoration program (WSFR).

In 2015, WSFR provided $1.1 billion through the sale of hunting and fishing equipment to support habitat conservation and outdoor recreation. Since the program’s inception 78 years ago more than $18 billion have been distributed to states for this great work. Those dollars, combined with hunting license fees, provide more than 75 percent of the funding for most state fish and wildlife agencies. Sportsmen and women contribute nearly $8 million to conservation every day through license fees, stamps, permits, excise taxes, and contributions to conservation groups.

NASCAR Sweepstakes

In addition to free seminars and great deals on hunting gear, customers can also enter a sweepstakes to win a trip for four to the 2017 Bass Pro Shops NRA America’s Night Race in Bristol, Tennessee. The grand prize, valued at $9,900, includes VIP race tickets and garage passes, appearances by drivers in the suite, a track walk, travel and accommodations and one NRA lifetime membership. Plus, one winner in every store will receive an NRA lifetime membership with a value of $1,500. Visit your local store for more details. Visit for more information on how to enter.****

For more information about the free Bass Pro Shops Fall Hunting Classic, go to or visit your local Bass Pro Shops.

-*Store not participating in this event includes location in Islamorada, Florida.

-**Pro appearances, dates, topics and times subject to change.

-***Next Generation Weekend event is not available at the Destin, Florida location.

-****Contest rules: Customers may also enter to win online at  One Grand Prize winner will be drawn nationally.  NO PURCHASE NECESSARY TO ENTER OR CLAIM PRIZE.  Open to legal residents of the 50 United States or District of Columbia who are 21 years of age or older at time of entry.  Void where prohibited.

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About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 99 stores and Tracker Marine Centers across America and Canada that are visited by more than 120 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company’s Tracker Marine Group® (, a leading brand of fishing boats for more than 37 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops resort Big Cedar Lodge® (, voted by Travel + Leisure as one of the top 50 Best Hotels for Families in the U.S. For more information, visit  To request a free catalog, call 1-800-BASS PRO.  Follow us on Facebook at

Chris Finnegan
Bass Pro Shops Savannah
Operations Manager