SIDNEY, Neb. (March 13, 2014) Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, will celebrate the grand opening of its Augusta store – the company’s first Georgia location – with a weekend-long celebration featuring special guests, giveaways, family events and more.
Grand opening weekend gets underway at 10:45 a.m. Thursday, March 20 with a unique ribbon-cutting ceremony hosted by Cabela’s executives, including Cabela’s Chief Executive Officer Tommy Millner. The ribbon will then be cut by an arrow shot from a bow – marking the official opening of Cabela’s 51st store across North America.
Special appearances will include Babe Winkelman, Cabela’s Ambassador, 11 a.m. to 5 p.m. Saturday, March 22 and Sunday, March 23; Phil King, Cabela’s Pro Staffer, 11 a.m. to 5 p.m. Saturday and 9 a.m. to 2 p.m. Sunday; and Trevon Stoltzfus, Cabela’s Ambassador, 11 a.m. to 5 p.m. Saturday and Sunday.
Cabela’s also will offer giveaways throughout the weekend. The first 500 customers through the door Thursday will receive a Cabela’s gift card valued between $5 and $250. The first 50 Friday will receive a Cabela’s utility bag valued at $14.99. The first 50 Saturday will receive a Cabela’s cap valued at $14.99. And Sunday, the first 50 will receive a Cabela’s gift card valued between $5 and $100. Additionally, customers 18 years and older will have a chance to enter to win a $1,000 Cabela’s shopping spree throughout the weekend.
A variety of activities for the entire family will run from 11 a.m. to 5 p.m. Saturday and Sunday, weather permitting, including archery lessons and demonstrations and activities hosted by Fort Gordon and Boy Scouts of America, among other groups.
The 42,000-square-feet Augusta store is located at 833 Cabela Drive on the south side of I-20 at Riverwatch Parkway in the Village at Riverwatch development. To contact the store, call (762) 444-6500. Regular hours are 9 a.m. to 9 p.m. Monday through Friday, 8 a.m. to 9 p.m. Saturday and 10 a.m. to 6 p.m. Sunday. For additional information, visit www.cabelas.com/augusta .
About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.
- Media Session and Photo Opportunity *
Cabela’s will open the doors of its new Augusta location to media early Thursday morning, before the store officially opens to the public at 11 a.m., to accommodate morning shows, live feeds, early interviews and other requests. If planning to arrive early, or to receive additional information, please contact Marjorie Young, 912.844.9990, marjorie@carriagetradepr.com by Wednesday, March 19.
Media Contact:
Marjorie Young
Carriage Trade Public Relations, Inc.
marjorie@carriagetradepr.com
912-844-9990