Local Jaguar Land Rover Columbia Wins Regional Land Rover North America’s TReK Off-Road Driving Competition
Represented by Dustin Nielsen, Jeffery Thomas and Matt Wheeler, Jaguar Land Rover Columbia competed against 52 teams in six waves, with 10 in their wave. Their team will now go on to compete against five other regional teams in California in January.
Land Rover TReK 2020 is a two-day competition, comprised of a regional event and final event, for Land Rover retailer staff designed to educate and challenge sales, service and technician personnel with a variety of first-hand off-road experiences and challenges. The competition combines skills testing in off-road driving, navigation and team collaboration to test some of the best off-road driving experts across the U.S. and Canada.
“The TReK off-road competition began in 1996 as a team-building event for Land Rover North America employees and we are honored and excited to be participating in the official relaunch of the event after over a decade of waiting,” said John Guth, General Manager of Jaguar Land Rover Columbia. “Our three-person team showcases our greatest talent and is a true representation of our entire staff. We are so excited to be moving on to the final competition.”
The competition is being held this year during the launch of the highly anticipated New Land Rover Defender. The previous generation model of the Defender ceased global production in 2016 and has been absent from the U.S. market for more than 20 years; last being offered for the 1997 model year.
For more information about Land Rover TReK or the New Defender, visit LandRoverUSA.com.
ABOUT PEACOCK AUTOMOTIVE
Peacock Automotive owns and operates 12 automotive dealerships representing 21 brands in Ga., S.C. and Fla., employing more than 700 individuals. The company’s headquarters are located at Peacock Auto Mall on U.S. 278, five miles east of I-95 at Exit 8 near Bluffton, S.C. The dealerships at the Auto Mall include Peacock Chrysler Jeep Dodge Ram Fiat, Peacock Subaru, Porsche of Hilton Head, Audi Hilton Head, Jaguar Land Rover Hilton Head, Peacock Hyundai Hilton Head, Genesis of Hilton Head, and Hilton Head Volkswagen. Additionally, the company owns Peacock Hyundai Savannah, Genesis of Savannah and Savannah Volkswagen in Savannah, Ga. Other holdings include Jaguar Land Rover Columbia, Peacock Hyundai Columbia and Hyundai Genesis of Columbia. Its subsidiary, Peacock-Griffey Automotive, owns Peacock Ford in the Orlando area of Fla. Peacock Automotive also owns and operates the Peacock Collision Center in Bluffton, S.C., and Peacock Insurance in Ga., S.C. and Fla. For more information about Peacock Automotive, call (843) 208-1258 or visit https://www.peacockautomotive.com/