FOR IMMEDIATE RELEASE
Sotheby’s International Realty® Network Collaborates with The New York Times
Savannah (May 13, 2010)— Celia Dunn Sotheby’s International Realty in Savannah, GA today announced that the Sotheby’s International Realty network has formed a collaboration with The New York Times to showcase unique properties from its network’s approximately 500 offices in 38 countries and territories worldwide throughout the publication’s Web site, www.nytimes.com.
The relationship will promote the Sotheby’s International Realty network’s listings exclusively in slideshows throughout the publication’s online real estate section, called Great Homes and Destinations. The brand’s offices will be showcased exclusively on select “Style Maps” located on The New York Times’s online T magazine throughout the year.
Sotheby’s International Realty advertising also will be in “Featured Properties” found throughout the section and in an expanding ad that will feature the brand’s latest listings by lifestyle. Finally, consumers that download The New York Times’s new Real Estate iPhone application will have access to properties represented by the brand worldwide.
“This relationship brings together two brands renowned for quality in their respective fields,” said Wendy Purvey, senior vice president, marketing, Sotheby’s International Realty Affiliates LLC. “Our goal is to provide our network members access to the valuable exposure this collaboration offers. It will provide an opportunity to present their many fine listings from all over the world to an international audience.”
“This relationship is an exciting tool for Celia Dunn Sotheby’s International Realty clientele, and a key component to our overall marketing strategy for the homes we represent in the Savannah, Bluffton and Low Country markets,” said Celia Dunn Broker/Owner. “Celia Dunn Sotheby’s International Realty is proud to offer its clients such a unique and effective way to position their homes in front of an international audience of well-qualified buyers.”
Known for its tradition of integrity, Celia Dunn Sotheby’s International Realty specializes in residential and commercial properties in Savannah and the Low Country of Georgia and South Carolina. Founded in 1981, Celia Dunn Sotheby’s International Realty is noted for outstanding service to its clients, thorough knowledge of Savannah and the South Carolina Low Country, and excellent staff, in addition to having one of the region’s top property management departments. Celia Dunn Sotheby’s International Realty is a member of Who’s Who in Luxury Real Estate. The owners are natives of Savannah who have more than 60 years’ combined experience in real estate. The offices are located at 9, 13, and 17 West Charlton Street on Madison Square in Savannah and 6 Bruin Street in Bluffton, S.C.
The Sotheby’s International Realty® network currently has more than 10,600 sales associates located in approximately 500 offices in 38 countries and territories worldwide.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.