(SAVANNAH, GA) The Limited to Unveil Jewelry Designed by SCAD Students on September 22

By September 16, 2011Local NewsWIRE

The Limited to Unveil Jewelry Designed by SCAD Students on September 22

Student Designs will be sold at The Limited in Savannah and Online


(SAVANNAH, GA 9/16/2011) The Limited will debut a jewelry collection featuring original designs by seven Savannah College of Art and Design students during a private unveiling on Thursday, September 22 at the chain’s Oglethorpe Mall location.

The media is invited for a sneak peak from 5:30-6:00 p.m, September 22.

A private reception will follow from 6:00-8:00 p.m. and will include remarks by Linda Heasley, CEO of The Limited, and Victor Ermoli, Dean of the School of Design at SCAD.

The partnership between the iconic women’s retailer and the nation’s premier art and design university was devised to provide students with real business experience and offer The Limited’s customers fresh designs. 
"The Limited’s mission is to help our customers achieve their personal success – fulfilling their potential and looking great every step of the way," said Linda Heasley, CEO of The Limited. "Which is why we were excited to partner with SCAD – to give students priceless, real life experience in the fashion industry and ultimately expose our customers to new and different collections." This collaboration is truly a unique partnership of commerce and design."

The Limited reached out to SCAD for this partnership for both their reputation as a leading design institution, but also their emphasis on developing marketable skills.

"As part of SCAD students’ career preparation, we work with leading companies on collaborative projects. Through custom-designed assignments and commissioned work, our students gain real-world, professional experience-and our partners benefit from new perspective and fresh ideas," said Victor Ermoli, Dean of the School of Design at SCAD.

To kick off this collaboration, executives from The Limited met with SCAD students in the Jewelry and Objects department in January 2011. Taking into account the company’s creative and business requirements, the students created designs inspired by The Limited’s Holiday 2011 concepts. During a formal presentation in March, the students’ final designs were evaluated on their commercial and creative aspects. Twenty jewelry styles were selected for production for this capsule collection that will debut at The Limited’s Oglethorpe Mall store beginning on September 22. The collection will also be available at
thelimited.com on October 3. Based on sales performance, The Limited expects to expand the collection to additional stores in the future.

"Ultimately this partnership is about the opportunities created by great design. We’re excited to help these students see how their design work can open doors to real life business opportunities," said Heasley. "We’re proud to share their work with The Limited customer."

For more information about the September 22 jewelry collection unveiling, please contact Marjorie Young. For more information about the Savannah College of Art and Design and its educational programs, please contact Ally Hughes,
ahughes@scad.edu  or 912.525.5250.

About The Limited Based in Columbus, Ohio
The Limited, an affiliated portfolio company of Sun Capital Partners, Inc., is well known as the store concept that began mall-based specialty retailing as we know it. Drawing on almost 50 years of presence in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed. Design-driven, fashionable styles include suiting, sweaters, dresses, denim, outerwear, and accessories-to suit her lifestyle demands, from workday to weekend. The Limited has over 240 mall locations throughout the United States. For more information, please visit:

About Sun Capital Partners, Inc.  Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in more than 265 companies worldwide with combined sales in excess of $40 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Luxembourg, Shanghai and Shenzhen. For more information, please visit www.SunCapPart.com.

About SCAD: The University for Creative Careers
The Savannah College of Art and Design is a private, nonprofit, accredited institution conferring bachelor’s and master’s degrees to prepare talented students for professional careers. As the most comprehensive art and design university in the world, SCAD offers more than 40 majors and more than 50 minors at distinctive locations in Savannah and Atlanta, Georgia; in Hong Kong; in Lacoste, France; and online through SCAD eLearning. For more information, visit scad.edu.

Linda Heasley, CEO of The Limited reviews SCAD student designs for launch of new product line. LINDA HEASLEY CEO 


Marjorie Young
Carriage Trade Public Relations, Inc.
P: 912.844.9990

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