The Limited Expands in Augusta to Satisfy Loyal Consumers’ Confident Sense of Style
Iconic Women’s Fashion Retailer Partners with the Goodwill Works Foundation for New Store Opening Event at Augusta Mall
(AUGUSTA, GA) The women of Augusta, GA will now have access to more of the modern, impeccably tailored, on-trend designs offered by The Limited with the official opening of the Augusta Mall store location.
Bridging a gap for the brand’s already enthusiastic customer base, the iconic fashion retailer opens its doors on the second level in the Macy’s wing at 3450 Wrightboro Road. This is the first store in the Augusta area, making a total of eight stores in Georgia.
To commemorate the new store’s introduction, The Limited is hosting a grand opening celebration. On Thursday, August 11, from 6pm-8pm, The Limited is kicking off the festivities with an evening of fashion and fun. This exclusive in-store event will feature refreshments, members of The Limited’s corporate management team and representatives from the Goodwill Works Foundation.
On Friday, August 12 at noon, The Limited will be opening its doors to the public with a ceremonial ribbing cutting with sale events, raffles and more all weekend long. In addition, the company plans to donate a percentage of its weekend sales to the Goodwill Works Foundation.
The Goodwill Industries, serving the CSRA, is focused on supporting veterans. These veterans will benefit from Goodwill services via the organization’s myriad of job training programs including customer service, computer skills training, medical billing, and environmental services. Goodwill is poised to open Helms Career Institute – the first college Goodwill has ever operated in the country. The Augusta campus of Helms will serve veterans who will have the chance to acquire an education in hospitality and culinary arts, construction skills training, and in heath science realms. This training will lead to job opportunities in these high demand occupations.
“Goodwill appreciates The Limited’s donation which will be used to underwrite scholarships for veterans to access Goodwill’s job training programs or for a scholarship to Helms to study in the area of their choice”, said Meredith Stiff, Executive Director Goodwill Works Foundation. “We are honored to receive this support for our organization.”
“The Limited’s mission is to help women achieve personal success – fulfilling their potential and looking great every step of the way,” said Linda Heasley, CEO of The Limited. “That’s why we’re so excited to expand to the Augusta market – and proud to partner with Goodwill for our new store in Augusta Mall.”
The Limited, with over 230 locations nationwide, has seen resurgence in its popularity and is keeping pace with demand across the country with new store openings. Augusta has been a priority market for a new store in line with the brand’s expansion.
"We’re really looking forward to sharing our newest store design concept with our customers in the Augusta area, as it demonstrates The Limited’s new direction," said Heasley. "The overall environment is more feminine, more approachable and more residential in feeling."
All of The Limited’s new stores, including Augusta Mall, will feature a light, bright and upbeat motif. Other design changes include taupe walls with white cabinets and a ‘splash’ of red – including the iconic red ceiling in the fitting rooms and cash wrap area that gives the store a modern look and feel. Wood flooring has replaced the tile of previous stores to add warmth and comfort, and chandeliers and a custom mural on the back wall carry on that residential feeling.
“The new store at Augusta Mall will be just over 4,500 gross square feet, which is consistent with our current ideal store size,” said Heasley. “This newly designed store will allow our customer to easily shop our collection of distinctively modern suiting, business separates, dresses, casual sportswear and accessories and become inspired by the latest fashions.”
The Limited has also added seating for comfort with books and magazines to make for a positive experience for shopping companions. An e-bar with instant access to thelimited.com will ensure the consumer always has access to her size. Online orders placed from the store ship to the customer’s home free of charge. The store has also added more registers and more fitting rooms to better facilitate wardrobing and one-on-one styling.
For more information about the new store locations, sales events, employment opportunities and online ordering, visit thelimited.com.
For more information about the Goodwill Works Foundation, visit www.goodwillworks.org
About The Limited:
Based in Columbus, Ohio, The Limited, an affiliated portfolio company of Sun Capital Partners, Inc., is well known as the store concept that began mall-based specialty retailing as we know it. Drawing on almost 50 years of presence in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed. Design-driven, fashionable styles include suiting, sweaters, dresses, denim, outerwear, and accessories—to suit her lifestyle demands, from workday to weekend. The Limited has over 230 mall locations throughout the United States. For more information, please visit: thelimited.com
About Sun Capital Partners, Inc.:
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in companies that can benefit from its in–house operating professionals and experience. Sun Capital affiliates have invested in more than 265 companies worldwide with combined sales in excess of $40 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Luxembourg, Shanghai and Shenzhen. For more information, please visit www.SunCapPart.com.
Goodwill’s mission is to “build lives, families and communities – one job at time.” Goodwill puts people to work by helping people discover and develop their God-given gifts through experiential learning, career development services, industrial and business services, and by partnering with many other organizations where clients are referred with special needs. Our services are particularly targeted at those who are disadvantaged and experiencing barriers to employment.
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