20 Questions Reveal Your Competitiveness Online

Carriage Trade Public Relations is Savannah’s premiere reputation management company. The firm helps organizations increase their visibility in the community and globally online through key reputation management strategies.

Answer these 20 questions to reveal how competitive your company is online and in the community:

1) Are you getting more visibility than your competition? 
2) Is your good news showing up when you do a Google search?
3) Does your company have a strategic yearly public relations plan?
4) Are people talking about the new things happening in your business?
5) Do you know what your keywords are and how to use them?
6) Are you submitting at least one press release a month to the local media?
7) Does your company have a crisis public relations plan in place?
8) Are you utilizing Social Media to maximize your message?
9) Are you using the 5 KEY CREDIBILITY MARKERS™ for an integrated marketing plan?
10) When editors need a scoop from your industry, do they call your company?
11) Do you know what types of news the media will accept for their publication?
12) Do you know how to write a press release that will get published by the media?
13) Do you know where to post your good news online?
14) Can you communicate your unique selling points in non-technical language that the public can understand and remember? (AKA a REPEATABLE TAGLINE of 7 words or less)
15) Has your company ever won an award?
16) Do you know the difference between advertising and public relations?
17) Do you know the difference between PUSH and PULL Marketing?
18) Do you have an up-to-date local media list?
19) Have you had media training?
20) Do you have a yearly, signature event for your company?

If you answered “no” to the majority of these questions and you would like better visibility in the community and online, contact us for a complete public relations assessment to create a customized yearly public relations plan fit for your reputation management needs.

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When your potential clients read about your good news, such as new hires, awards received, speeches given, leadership positions and charitable acts, these credibility markers help establish and highlight your reputation. When combined with researched keywords and strategic distribution, your credibility will get a huge visibility boost online and in your community.” – Marjorie Young

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The big take away on this interview on OPEN FOR BUSINESS IN HILTON HEAD is that Dennis had SCORE consulting with him ... for FREE.. during every step of pivoting during this pandemic.

A big shout out to his score mentors - Rod Casavant who is also the SCORE CHAIR with the SC Lowcountry Chapter and SCORE mentor Frank Lapari. Your mentoring to small businesses owners is making a difference. It is also making a difference in the recovery of our economy.

Dennis started his company only 2 1/2 years ago. It is named H.O.P.E. Life, Lymphedema and Rehab. H.O.P.E. is and acronym for; Helping Oncology Patients Enjoy Life. They are the only private practice physical therapy clinic specializing in Cancer & Lymphedema treatment in the Carolinas and Georgia.

Dennis, you are doing holy work. Thank you for staying open, keeping your staff and patients safe - and continuing their much needed care. -

-Godspeed. Marjorie -
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In my interview with Andy Johnson, CEO of StoneWorks, Inc. of Hilton Head, SC, he talks about how they have pivoted during Covid by reaching out to SCORE Mentors. Mentors Karen Casey and Michael Waters of the South Carolina Lowcounty SCORE chapter guided Andy on all the SBA loan applications when the Covid crisis first appeared. StoneWorks and SCORE have worked together for many years, so Andy knew who to call for business guidance when the pandemic hit.

The SC Lowcountry SCORE group has a Rapid Response Team in place just for small business owners that need help navigating this crisis.

***BIG TAKE AWAY - if you are a small business owner, get a business mentor from SCORE. There are over 10,000 CERTIFIED SCORE mentors across the USA and over 300 local chapters. They have years of expertise and this help is **FREE** to you - the small business owner. www.score.org to find a local chapter.

As a small business owner, you don't have to face this crisis alone. There is free help. Call SCORE or unite with another local business owner to share insights.

#openforbusiness #hiltonheadsc #FastGrowing #score #mentor

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Feel free to drop Marjorie a line.

Marjorie Young
Founder and CEO
Carriage Trade Public Relations
(912) 844-9990
info@carriagetradepr.com

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