The Limited Expands to Savannah to Satisfy Loyal Consumers’ Confident Sense of Style
Iconic Women’s Fashion Retailer brings a new modern look to the Oglethorpe Mall
Savannah, GA, July 6, 2011 – For the women of Savannah, GA the wait is over for the modern, impeccably tailored, on-trend designs offered by The Limited with the official grand opening of the Oglethorpe Mall store location on Friday, July 15.
Bridging a gap for the brand’s already enthusiastic customer base, the iconic fashion retailer opens its doors in the Belk wing at 7804 Abercorn Street. This is the only The Limited store in Savannah, making a total of eight stores in Georgia.
To commemorate the new store’s introduction, The Limited is hosting a grand opening celebration Friday, July 15 through Sunday, July 17 filled with sale events, raffles and more. The Limited will kick off this celebration with a ribbon cutting ceremony on Friday, July 15 at noon followed by an open shopping event where customers will receive 40% off their purchases all weekend long.
“The Limited’s mission is to help women achieve personal success – fulfilling their potential and looking great every step of the way,” said Linda Heasley, CEO of The Limited. “We’ve been helping women achieve that feeling of self-confidence and personal success for nearly 50 years.”
The Limited, with over 230 locations nationwide, has seen resurgence in its popularity and is keeping pace with demand across the country with its new store openings. Savannah has been a priority market for a new store in line with the brand’s expansion.
“We’re really looking forward to sharing our newest store design concept with our customers in the Savannah area, as it demonstrates The Limited’s new direction,” said Heasley. “The new store at Oglethorpe Mall is just over 5,000 gross square feet, which is consistent with our ideal store size. The overall environment of this store is more feminine, more approachable and more residential in feeling.”
All of The Limited’s new stores, including Savannah, will feature a light, bright and upbeat motif. Other design changes include taupe walls with white cabinets and a ‘splash’ of red – including the iconic red ceiling in the fitting rooms and cash wrap area that gives the store a modern look and feel. Wood flooring has replaced the tile of previous stores to add warmth and comfort, and chandeliers and a custom mural on the back wall carry on that residential feeling. A built in ‘runway’ allows for visual animation while featuring the latest fashions for inspiration.
The Limited has also added seating for comfort with books and magazines to make for a positive experience for shopping companions. An e-bar with instant access to thelimited.com will ensure the customer always has access to her size. Online orders placed from the store ship to the customer’s home free of charge. The store has also added more registers and more fitting rooms to better facilitate wardrobing and one-on-one styling.
For more information about the new store locations, sales events, employment opportunities and online ordering, visit thelimited.com.
About The Limited:
Based in Columbus, Ohio, The Limited, an affiliated portfolio company of Sun Capital Partners, Inc., is well known as the store concept that began mall-based specialty retailing as we know it. Drawing on almost 50 years of presence in American shopping centers, The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed. Design-driven, fashionable styles include suiting, sweaters, dresses, denim, outerwear, and accessories—to suit her lifestyle demands, from workday to weekend. The Limited has over 230 mall locations throughout the United States. For more information, please visit: thelimited.com
About Sun Capital Partners, Inc.:
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in companies that can benefit from its in–house operating professionals and experience. Sun Capital affiliates have invested in more than 265 companies worldwide with combined sales in excess of $40 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Paris, Frankfurt, Luxembourg, Shanghai and Shenzhen. For more information, please visit www.SunCapPart.com.
Contact:
Marjorie Young
Carriage Trade Public Relations, Inc.
www.carriagetradepr.com
P: 912-844-9990