(SAVANNAH, GA) The Advertising Specialty Institute has awarded Michael A.
Wills with a Bachelor of Advertising Specialty Information (BASI) certification – the industry
equivalent of a bachelor’s degree.
Wills, an industry veteran and Promotional Consultant with Advertising Specialty Services,
Savannah GA specializes in safety and incentive promotion in the Medical and Manufacturing
field. His experience and client base are diverse.
BASI holders are recognized as industry experts who have the knowledge they need to
thoroughly understand and navigate the promotional products marketplace profitably, and
develop solid relationships with their colleagues that will help them prosper in the industry.
To date, more than 550 graduates of the Advertising Specialty Institute Certification Program
have received their certifications.
Both live and online ASI Education courses qualify for credit. Candidates must complete
certification within three years of beginning the program. Following defined guidelines, courses
taken at a past ASI Show, on the ASI Education Online Learning Center, or completed at major
industry events, such as the PPAI Expo or regional association conferences, are eligible for
transfer.
About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization
serving the advertising specialty industry, with a membership of over 26,000 distributor firms
(sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use
ASI print and electronic resources to market products to over 23,000 ASI distributor firms.
Distributor firms use ASI print and electronic resources, which contain nearly every product in
the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market
services to buyers. ASI provides catalogs, information directories, newsletters, magazines,
websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI and The
ASI Show at asishow.com, and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.